Entrepreneurship Week Project

                    A.
1. Walk Dogs
2. Drive People To and From School
3. Do People's Homework
4. Sell Food
5. Sell Drinks
6. Sell Candy
7. Sell Popcorn
8. Tutor People
9. Sell Cotton Candy
10. Sell Slushies

                     B. Sell Slushies
1. refreshing
2. Cheap
3. desirable
4. fun
5. easy to make
6. cheap to make
7. everybody likes slushies
8. there can be a variety of flavours
9. don't really need to put money into advertising
10. don't need to clean up that much

                      C.
1. Need a slushie machine
2. Need Cups
3. Need to get the word out
4. Need Ingredients
5. Need somewhere to sell it all

Ray Kroc

• Competitive
• Raymond Albert Kroc
• born in Chicago
• made himself a millionaire
• moved to Oak Park\
• he was more then happy to help his mother with house work
• When Ray was 4 his father took him to some guy to predict the future for him and his future was that he would be in the food industry
• Ray loved baseball, he was the pitcher for his school baseball team
• his parents wouldn't let him join the army so he joined the red cross ambulance corp
• Ray's brother says that ray was a born salesman
• He sold paper cups everywhere
• He quit school in 1919
• he signed a contract with Walgreens and became the top salesman in  the company

Spring Wise

1. Real world Gifts Sent Via Twitter:
                 You can sign on to twitter, pick a friend from twitter, and send them a gift via 'giftee'. the gift is a real object that gets delivered. You can also send donations to red cross Japan

2. Brandable sleeves help consumers mark their bottle of beer:
                  It's a sleeve that fits over the neck of a beer bottle so you don't get yours mixed up with anyone elses

3. In exchange for mortgage payments, companies get to use their entire house as a billboard:

Trends

20. Projected publicity
19. Interactive retail
18. Cheriatable Deviance
17. Wearable Tech
16. Brand Reversion
15. On The Spot Style
14. Real Timing
13. Modern Cubism
12. Next besting (Update)
11. Tangible Printing
10. Hyperrealism
9. Toddler Touchscreens
8. Democratic Selling
7. Rockstar Self-Expressionism
6. Modern Kidvertising
5. Luxury Lives On
4. Geriatric Couture
3. Perpetual Adaptation
2. Tweetonomics
1. Discrete Consumerism

Mr. Bobble

• Jeff Wolsky -$75,000 in exchange for 18% eqquity for his business
• makes custom bobble heads
• supllies with a photograph, pick a body to do bobblehead on
• 5 years the business has been running
• Hiding the real business from the sharks, only showing the vapour to them
• 500k-600k profit per year
• kevin told him he would never let Jeff sell in a kiosk in the mall
• "greed is goo, but we need to be greedy together"
• Kevin was willing to spend $75,000 for 15% of the existing company

Good To Great

• Good is the enemy of great
• level 5 - Leadership
• Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice.
• humble and fearless
• First Who, then What...
• if we get the right people on the bus, the right people in the right seats, and the wrong people off the bus,...
• You absolutely cannot make a series of good decisions without confronting the brutal facts
• retain faith that you will prevail in the end, regardless of the difficulties
• AND at the same time confront the most brutal facts of your current reality
• The  Hedgehog Concept...
• What are you the best in the world at?
• what drives your economic engine?
• what are you deeply passionate about?
• A hedgehog is not a goal to be the best, a strategy to be the best,

My Hedgehog Concept Is:
            I play hockey cause i'm really good at it and no one is better then me. i like spending time playing hockey cause it's what i enjoy doing all the time

1.A Culture Of Discipline
"you focus on what you accomplished relative to exactly what you said said you were going to accomplish - no matter how tough the measure"
"confront the brutal facts"
you need to keep positive but also accept the brutal reality in order to succeed

Martha Stewart

• She was chosen for Cover Magazine to be one of the best dressed college girls
• Martha decided to drop out of school and help pay for her husbands law school
• In 1972 Martha decided to move out of the city and find a house in need of repair, she began as a caterer and made food art
• 1.7 billion dollars in her company