Carrying Capacity: the ability of industry to support new growth
Uncertainty: the degree of stability or instability in an industry
Complexity: the number and diversity of contacts with which a business must deal
- Stage of Life Cycle
- Birth
- Growth
- Maturity
- Decline
Target Market: a specific group of customers whom a business wishes to reach
Market Segmentation: the process of grouping a market into smaller subgroups defined by specific characters
Market Segments: subgroups or buyers with similar characteristics, segmented by geographics, demographics, psychographics, and buying characteristics
Geographics: the study of the market based on where customers live, including region, state, country, city and/or area
Psychographics: the study of consumers based on social and psychological characteristis, including personality, values, opinions, beliefs, motivations, attitudes, and lifestyle elements
- The target market for your product or service should be:
- measurable
- Large enough to be profitable
- Reachable
- Responsive
Exploratory Research: the initial collection and analysis of information used when very little is known about a subject; it forms a foundation for later research
Focus Group: a group of people who's opinions are studied to determine the opinions that can be expected from a larger population
Descriptive Research: the collection of information to determine the status of something, such as in developing a customer profile
Historical Resesarch: the study of the past to explain the present circumstances and predict future trends
Secondary Data: information that has already been collected by someone else
Primary Data: information that is collected for the first time, is current, and relates directly to the collectors study
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